✦ Portfolio Things I’veactually built. A selection of real work — campaigns, systems, content and the infrastructure behind them. Paid Media Meta Ads — Lokah Agency Full campaign build, creative testing and optimisation Content Strategy Social Media System Content pillars, scheduling system and brand voice Tracking GA4 + GTM Infrastructure Full analytics setup with custom event tracking Strategy Marketing Funnel Architecture End-to-end funnel mapping with conversion strategy Paid Media Google Ads Campaign Search + display campaign with performance reporting Content Brand Content Direction Visual strategy and editorial calendar system